Kildare company expands as it enters the US market
Equilume, a Kildare based company, today announced that it has expanded its sales and marketing team as it plans to accelerate sales in the lucrative US Thoroughbred and Quarter Horse market. The company has developed the Equilume Light Mask which it sells to the global equine industry to assist breeders to maximise the reproductive efficiency and performance in their horses. Equilume, with headquarters in Co. Kildare, now employs 9 people in Ireland, including two new Sales and Marketing Executives who will focus on the US market. In addition, the company engages over 15 sales agents and representatives at locations around the world.
Peter Brady, CEO, Equilume said, “Following a very successful sales season in the Southern hemisphere, notably in Australia where we doubled customer numbers and had double digit growth in unit sales, I am delighted to announce that Equilume is expanding its team to accelerate sales in the US equine market.”
“Our new sales and marketing executives, Christopher Farrell and Avril Dunne, both UCD Animal Science–Equine graduates, will focus on the Thoroughbred market in the Kentucky Bluegrass and the American Quarter Horse market in Texas, Oklahoma and California, respectively.”
He added, “I am also delighted to announce that Jean Scally has also joined the team to help build our brand and commercial marketing expertise as we expand our international sales.”
Allan Shine, CEO of North Kildare Chamber said today, “ This is excellent news for a relatively new company. Equilume have won several awards of late and are regarded as market leaders in its sector. The US market will provide huge opportunities for Equilume. The equine industry is of huge importance to Kildare and we are delighted that one of our members continue to grow and expand their market share firstly in Australia and now in the US
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